Coach the Alternative Routes Luxury

By Amanda Morrish on July 12, 2010
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The COACH is in his setting "set and spit the luxury" target run, who has been gradually transcends mockery of its rivals.

April 22, COACH in Shanghai in mainland China unveiled the first global flagship, neighbors are all big brands: depend, Hermes Vuitton Cartier, etc. Although COACH on price and the European luxury brand has a gap, but never give up and their chance of competing, not scruple to this from the United States, many competitors.

In 1979,The COACH is only an $600 million annual turnover,In 1995, up to $5 billion, 2009 fiscal year, global and net sales of $32 billion. These years, the COACH with sales figures have repeatedly proven strength. In 2007, the commercial weekly American enterprise 50 all-star list, COACH followed after Google, beyond the Microsoft, apple and exxon mobil.

Americans can manufacture luxuries? This is a question. The arrogance of europeans say what also despise America's taste, sell more COACH handbag, they are still at the packet. Facing the fierce COACH,these stars are inwardly secretly collateral, thinking, it is exactly how - selling package?

"Depreciate" American goods

1941 Manhattan, craft exquisite craftsman six in a family workship produced high quality leather, COACH brand born thereafter. The new COACH Logo is a small cart, founded in 1941 below indicate. Actually, the company was founded in 1941, called "Manhattan leather company", a man's purse. The company with production, cultured is durable and practical, with fashion. Early 1960s, Manhattan leather company boss look great lady handbags, so the development of future,Cartier de calibre, please do Bonnie Cashin designers. As the company to Cashin Bonnie, also officially renamed as COACH. The live 85 fashionable pioneer women, Coco Chanel called America's. In her time, reform and innovation, now big heat sets of body, mantles, even on a package from her bag etc.

In The 1980s, once this is called 《The Official Preppy Handbook》，the introduction of the northeastern United States at the elite culture. The so-called "elite", it refers to the U.S. after the first offspring of capitalist industrialization. This band advocate, exquisite taste, rich traditional without the dew, and without China. About women's COACH, handbag, is good material, fine workmanship, "classical style, for many years, not bad. Color is best navy and red wine."

To American people know, said COACH is part of the American consumer culture, and much, go to where could meet COACH handbag or coach purses. The light of the canvas, big C Logo, full avenue, leisure, the work of the old, black white hands,Cartier Bracelet in Stainless Steel Plated with Rose Gold, one. And stores are everywhere. Manhattan Beverly hills and the street, on the outskirts of the center, large supermarket discount department stores, even by the shop, some places have COACH.

Perhaps because of too much, let a person feel less than its noble and elegant. Fashionable personage ingenuity, COACH began to say it is "false", "big fake luxury" and "McJobs fashion". Want to know, affinity with practicality in their eyes, or the gang is actually too high to the style of the,.

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