Sunday, September 25, 2011

Cartier - The First Lady's Watch

This is Cartier's greatest funds. A Cartier watch ambition still see fair for nice half a century from immediately as it does today. Like all the true masters of watch production, they have base a look that doesn't old, and that's what makes them plea not only to the likes of politicians and royalty, who have been Cartier's purchasers for generations, but to modern investors.

What's in a watch? Luxury brands have long been accustom to magistrate and compare people's taste and sophistication. And that's a use they will continue to have long into the future. Watch brands actively encourage this approximation, hiring celebrities to promote their watches and wear them to press-filled accidents. And consist in ... assorted brands appeal to assorted human, alter celebrities are sought out by brands to promote different images. Cindy Crawford and George Clooney are brand ambassadors for Omega,Application of the Year catalogue iOS Apple, Lewis Hamilton for Tag, Roger Federer for Rolex. Magazines cross the world are fraught with adverts associating glamorous tall outline individuals with watch brands.

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Take Cartier, case in point. Their watches and jewellery are elegant and sophisticated, but celebrities nowadays are harder to area in that role, flitting through fashions and falling in and out of favour with the public eye. Can you consider of a celebrity associated with Cartier? Probably not. Their permanent popularity remains down to the constant, subtler exposure they gain from accident placements, such as Michelle Obama's decision to wear their Tank Francaise for her lawful White House portrait. They didn't know she was going to wear it; she chose to herself for a Cartier watch best symbolises her, and the image she absences to present. Coincidentally - or perhaps not - the First Lady she has been maximum compared to, Jackie Kennedy, likewise wore a Cartier in 1969. This is a brand that has a long history of producing high-end jewellery as well as watches, and is a label synonymous with style and level.

The watch worn along Michelle Obama above this cause was subtle as a Cartier, a Stainless Steel Tank Francaise in steel, without the diamonds alternatively gold that adorn numerous of the models in that collection. It is glamorous, merely not too frivolous for a President's wife who has pledged apt persist working on behalf of military and working families. The watch that Jackie Kennedy wore was the Tank Louis Cartier, a fitting watch for a female fame for her manner and elegance. Almost unchanged, the prototype is still creature sold 40 annuals above. The fleeting forms that race along do not affect the glamour of the great and glorious.

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